Irrespective of the industry in which your business operates, customer experience has a key role to play. As real estate deals are often high-value purchases as far as customers are concerned, it is important to ensure a positive experience. That’s why lead nurturing assumes a lot of importance in real estate deals. This is because buyers often consider alternatives, compare options, and perform background checks before deciding to go ahead with any purchase. As such, converting a lead into a customer is all about building rapport, trust, and relationships while appreciating a customer’s decision-making process.

Microsoft Dynamics 365 for Real Estate is designed in such a way that it facilitates taking the customer through each step of their decision-making process. Besides, it is optimized to cater to the specific needs of the real estate industry. The highly effective tool makes it easy for real estate businesses to build mutual trust, ensure a better customer experience, and thus nurture their leads.

How Does It Enable Lead Nurturing?

Lead capturing is a challenging task for most real estate businesses. It all starts with creating a clear road map, fixing priorities, and focusing on the needs of each lead. Typically, the duration of the home buying process ranges from 10 to about 24 months. This means that the lead capturing procedure should remain consistently positive over the entire period. Having said that, here are a few key ways in which Dynamics 365 enables the lead nurturing process:

Lead Management

Lead management involves collecting leads, tracking inquiries, and accurate and effective monitoring. Dynamics 365 is very helpful in obtaining information and data from different sources and automating the process of handling the same, based on specific criteria and pre-assigned procedures. This allows businesses to customize their interactions with customers.

Sales and Marketing Management

To manage sales and marketing, businesses need an offer management system that enables them to engage with not only customers but also their representatives. Dynamics 365 is an effective platform that enables sales and marketing management throughout the customer buying cycle.

Enables Mobility and Quick Access to Reports

The most important benefit offered by Dynamics 365 is mobility. Furthermore, it allows employees to access reports from even remote workplaces via intuitive dashboards. In addition to offering accurate data and up-to-date information, the Dynamics 365 suite enables employees to enhance their productivity.

Alerts and Reminders

Alerts and reminders are two aspects that help real estate experts to track and facilitate a customer’s purchase journey. As a tool, Dynamics 365 for real estate ensures that no inquiries are missed or the customer conversion process is compromised at any point in time.

Capturing leads for the real estate business is a tedious and complicated process. The software suite Dynamics 365 not only improves but also streamlines the lead nurturing process. Besides, it has the potential to ensure positive outcomes for businesses that use the platform.

Zerone Hi Tech

Zerone Hi Tech, a leading Microsoft Partner in Bahrain, has proven expertise in enabling the digital transformation of different industrial sectors, including real estate and finance. As a leader in systems integration services, Zerone has helped many businesses move to the Dynamics 365 platform and enhance their revenues. For more information regarding the implementation of Dynamics 365 for Real Estate, you can call and speak to one of our specialists.